I’m not surprised that the topics people see on the Internet are things that many well-trained people have crafted to want us to see. Some external forms that appear on the Internet in this era are all illusions that are manipulated. The effective use of the media can control people's perceptions of things, opinions and even guide, incite and organize social emotions, and play a key role in some important communication processes. This article mainly tells how Ryan Holiday uses the psychology of the public and the psychology of the media to plan news to manipulate online public opinion to create traffic and profit. Social media manipulation combines agitation and general propaganda, with both short-term and long-term effects that can quickly trigger strong emotions in the short term, and can be continuously spread through the combined use of multiple communication channels. Under the permission of corresponding policies, media, market, capital and society are mutually driven to jointly promote a complete business model. It can be mainly understood as a process of media catering, market recognition, and capital drive.
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