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Adobe's UX Design Principles for Augmented Reality emphasize creating immersive and intuitive AR experiences by blending functionality with user-centric design. AR enhances real-world interaction with digital elements, offering accessible, practical applications for daily tasks and commerce. In contrast, Virtual Reality (VR) creates fully immersive, self-contained environments, ideal for controlled virtual experiences in architecture, tourism, and hospitality. While VR provides deep immersion in a virtual world, AR facilitates interaction with both digital and real-world elements, making it suitable for tasks requiring physical world engagement. This comparison highlights the distinct immersive experiences and applications of AR and VR.